Seems like there’s about to be a serious situation.

Fashion Week is nigh and as I know all too well, fashion PR agencies are busy building up their databases with hundreds of eligible invitees.  While many designers like to litter their front row with fashionable A-listers (Think: Bosworth, Kruger, Beyonce) others like to go the skeevy route and invite representatives from the latest pop-culture phenomenons.  Previous years’ front rows have seen the likes of Ashley Dupre and pint-sized gymnasts.  And with the Kardashians confirmed to attend Fashion Week’s last showing in Bryant Park on behalf of Kim’s collaboration with Bebe, it seems that the gloves are off.

Attention all designers:  With the stars of “Jersey Shore” heavy on the press circuit (Rachael Ray today!) I’m thinking it’s a golden move to invite Snookers, J Woww and Pauly D. to view your FW10 presentations.   While you’re at it, you should probably also invite Jon Gosselin, Justin Bieber, Komiko-tan and the Pregnant Man.

Anna's in for a treat!

Everyone in the industry is aware of the dichotomy of opinion that surrounds magazine publishing giant, Conde Nast.  Like the hot, popular girl in school (with the best tit-les), people always confuse jealousy (W! Vogue! Glamour andAllure?  C’monnn) with bonafide hatred.  Here are just a couple of the news stories surrounding Conde Nast, aka the magazine industry’s Regina George:

* Conde Nast has offered a paltry 10K to the Rain Man of an employee who solves the entire print publishing logarithm. [Gawker]  Perhaps people will just have to bite the bullet and acquiesce to Flyp Media? 

* Si Newhouse comes back from vacation with a sunburnt nose and the dreaded “Si Surprise.”  Also known as pink slips for an entire masthead.  [Fashionista]

* A rat runs over Anna Wintour’s foot while waiting for the F train.  Oh wait, that happened to me.  [The Cut]

* Richard Beckman, CEO at Fairchild, departs and people barely blink before vying to replace his ass.  [WWD]