At only 15, she is shrewder than most industry vets, approaching her role as a ‘blogger’ with a less-is-more credo. In a world of breaking headlines, newer, new media and a slew of toddler pret-a-prodigies, Gevinson’s wisdom is gospel.
Recently there have been a lot of stories regarding individuals impersonating editors in order to gain entry to Fashion Week festivities. Reports of two teens hacking their way into Bismarck Phillips’ database and inviting themselves to shows including Cushine et Ochs, Alexander Wang and Preen have jostled the fashion community and shined a light on real life Blair Waldorfs. Then, some rando sent professional missives to PR houses requesting access on behalf of French Vogue.
While Fashionista.com suggests that “publicists should be able to name everyone on Carine’s small masthead and they’ll know if yours isn’t one of them”, the new media landscape has made it increasingly easier to pose as someone you aren’t. With more freelancers than ever, operating from gmail addresses, it is nearly impossible to separate those without-benefits from those without-affiliation. In perhaps one of the least-regulated industries, interns have legit Conde emails, freelancers operate from their high-school AIM addresses and people at every level ascribe to their own practices, shirking company-given emails in lieu of their own domain names.
How in God’s name is one person supposed to weed out the real from the phonies? Especially with Jonny Lee Miller and Angelina Jolie types on the case? As I write this there are hundreds of unread ticket requests for the Yigal show waiting for my approval or dismissal. And with the objective whittled down to little more than “survive”, it is safe to say that there is going to be a crasher problem bigger than Tavi’s bow at this year’s FW10 Fashion Week.
[Editor's note: This post does not suggest that I am negligent or uninformed regarding the who's who of the fashion industry. Fact: I never forget a name and will sniff out even the wiliest of hackers. Consider yourselves warned.]
The most exciting thing that happened to this blogger came in the form of a Budweiser Heavy at Max Fish. However, the fashion world kept on spinning and made mountains out of countless stylish molehills. So without further ado, this week’s approval j-Trix: [Editor's Note: Is New York mag going to sue me?]



